Since the founding of our company in 1980, we have been continually improving our professional production and marketing efforts. Our vision is to be the most specialized and professional production and marketing company in acrylic and amino resins. Our company was founded with professional technology and specializes in 15 types of resins, including high-level industry coating, waterproof building material coating, textile sizing agent, fiber processing binder, water-based environmental protection specialty chemicals, environmental friendly nail polish and anion electroplated paint. We are actively making our steps to become an international and worldwide brand.

Along with the end of the industrial times in 1990s, the new ear of knowledge economy was coming. We are devoting our energies to industry development, making our exterior equipment reach the international level. Moreover, we also make an effort to our interior part:

1. We unceasingly and diligently mold a strong core competitiveness in order to provide fine and low-cost products to our customers. Our core competitiveness consists of followings:

1. Optimizing the operation of raw materials and manufacture procedures produces much more various products even under the same facility. Besides, the advantage of mass and automatic production lowers the cost of manufacture. Large amount of purchase allows us to negotiate for prices and minimize the cost.

2. We implement ISO 9001: 2000 Version Quality Management Systems, totally executing the the policy of 100% quality control with and strictly follow our first priority – Quality. Moreover, we found a perfect team of technical services, assisting our customers in operation and formulas problems solving. We also dedicate ourselves to build a reliable enterprise image and complete the policy of 100% quality control.

2. We are continually making progress and build an essential ability of creativity, thoroughly reforming our interior so that we can lift ourselves to become the modern mode of business management.

1. To build an essential ability of creative research: We form a strong research team. Our team integrates the technique and practices conscientious marketing research. We develop our products of every production line and launch the environmental friendly specialty chemicals, creating the “Blue Ocean” with our customers.

2. To build an essential ability of creative sale: We construct a selling network and a strong team of sale, helping our company to mold an professional image and to become a reliable brand.

3. To build an essential ability of creative management: We execute the management system “Balanced Score Card” to achieve the goal managment which is to master strategies, to build strong leadership, to manage as a team, to be cooperative and to bring the most ultimate efficiency into our company.

In 2002, we started to arrange “Balanced Score Card” system and have implemented it since 2004.

3. With this system, we proceed our three main strategies which are differentiation, low cost, and blue ocean, in order to launch our business internationally.

1. The strategy of differentiation considerably raises the width and depth of our products and service. Namely, we have complete products, integrated technique and excellent services so that we can satisfy our customers. Because the first step of transforming was very successful, it helped us to establish a firm foundation of our core competitiveness.

2. The strategy of low cost considerably raises the competitiveness of production lines and reaches the international level. We provide our customers with high competitive and the best value products to maintain our high competitiveness on customers.

3. The strategy of blue ocean designs: (1) personalization, high quality and benzene free oil-based acrylic resins for coating; (2) green building materials and water-based specialty chemicals for oue customers. (3) We break through the bottleneck of world nail polish technique and successfully develop odorless and non-toxic perfume nail polish which is made of natural flowers, fruit and plants. Our water-based nail polish can be easily peeled off, but is also durable and long-lasting. We also manufacture, market and distribute our own nail polish worldwide for satisfying all nail polish users around the world.

In the future, water-based coatings and specialty chemicals will be primarily composed of water-based acrylic resin; other resins are assistant components. YUTA Resin is the most specialized and professional production and marketing company in acrylic and amino resins. It's our inevitable responsibility to carry on the future trend which will be healthy, green and environmental friendly.

優達樹脂創立於西元1980年，我們的願景：「成為丙烯酸(壓克力)樹脂與胺基樹脂專業產銷公司」，提供一流產品與服務。我們以技術專業起家，產銷的樹脂種類，涵蓋高級工業塗料、防水建材塗料、紡織上漿劑、纖維加工培印達(Binder)、水性環保特化品等，以及健康環保化妝品級指甲油、陰離子電著漆，橫跨十五種產業線，積極朝營運國際化，品牌全球化邁進。

西元1990年工業時代結束，開啟了知識經濟時代，我們戮力於產業昇級，在硬體設備上建立符合國際級的化工廠，在軟體上：

1.持續建構核心競爭力，為客戶提供物美價廉的產品，我們的核心競爭力：

1. 核心原料及製造程序優化組合，在同樣設備下使產品多元、多樣化生產。藉由大量化、自動化生產優勢，降低製造費用，及大量採購的議價能力，降低採購成本。

2. 貫徹執行ISO 9001管理模式，落實品管百分百政策，嚴守品質第一理念。更建立完善的技術服務團隊，協助客戶解決作業、配方問題，建立專業形象與品牌信賴，做到品保百分百。

2.不斷轉型，塑建核心創新能力，在軟體上徹底改造提昇成為現代化經營模式：

1. 塑建研發創新核心能力：建立堅強的研發團隊，整合引進技術，及嚴謹的市調，研發創新各產業線標竿產品、政策性產品，進而推出健康環保特化品，並與客戶共創藍海市場。

2. 塑建行銷創新核心能力：建立堅強的行銷團隊與銷售網、形塑專業形象與品牌信賴。

3. 塑建經營管理創新核心能力：實施「平衡計分卡」這全方位管理制度，來落實策略目標管理，作到「策略帷幄、強勢領導、團隊經營、全員參與、同心協力，發揮整體運作最大效能」。

西元2002年開始籌劃建立「平衡計分卡」，2004年開始實施，進行差異化、低成本、藍海三大策略，以達營運國際化。

1. 差異化策略大幅提升目標產業別之產品及服務的寬廣度與深度；亦即產品齊全、技術完整、服務周到，充分滿足顧客需求，初步轉型相當成功，奠定了核心競爭力雄基。

2. 低成本策略大幅提昇產業線競爭力，達國際水準，提供顧客高競爭力產品，亦即物超所值的產品，來大幅提升顧客競爭力。

3. 藍海策略配合顧客研發(1)客製化，高質化，無苯等高級塗料用油性丙烯酸 樹脂。(2)健康綠色建材等水性特化品。(3)突破世界指甲油科技瓶頸，研發成功無臭、無毒健康化妝品級香水指甲油(以天然花果植物，提煉精華水溶液配製)及既可剝又不容易脫落純水性可剝式指甲油。自創品牌行銷，造福全世界女性。

因為未來水性塗料、特化品是以水性丙烯酸樹脂為主劑，其餘樹脂為輔助；優達樹脂是丙烯酸樹脂專業產銷公司，自然應擔起產品未來世紀潮流—健康、綠色、環保的重責。